Hey there! I’m Emily Parsons, a digital marketing guru and lifestyle blogger. I believe that everyone has influence and the power of consciously influencing those for the better. It wasn’t that long ago that I left Atlanta, Georgia and moved back to Ohio. I had worked in Corporate America for long enough and needed a fresh start.
I realized pretty fast that the hustle and grind of Atlanta wasn’t what I wanted long-term. I moved back to Ohio, without a set job and two months worth of savings to get me by. Fast forward two years and I’m now living my dream, helping small businesses and women entrepreneurs lead consciously through this fast-paced digital marketing world. I started sharing tips & tricks for blogging, social media and creating an authentic brand. I had no idea that these topics would lead to such amazing changes in companies and myself.
Social Media has completely changed the way we perform, how we run a business and can take your circle of influence from 2 people to 200,000 overnight. It might sound cheesy but my current life and career are exactly where I want to be. I am able to live out my passion for helping people, growing businesses and positively influencing individuals on a daily basis. What more could I ever ask for! If I could effective one aspect of our society, it would be that everyone allows themselves time for daily personal development. Taking time to invest in ourselves, opens us up to a whole new world of opportunity.
You might be asking why you should embrace the new digital marketing millennium? Well, 97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day. 57% of Millennials say that social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as the direct result of a Facebook ad.
Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones. How amazing is that?!
My goal through digital marketing and social media is to reach as many people as possible in a positive way. If I’m able to spark a sense of joy and excitement for life with one person then I am living out my passion. Social Media gives us the ability to influence so many people, let’s make it a consciously positive one!